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About

Corporate marketing muscle.
Small-business hustle.

I'm Christopher Cooke, founder of Dare To Be. I help businesses get seen, with the strategy of a corporate team and the hands-on care of someone who's run it all himself.

My story

I built my career at the intersection of corporate marketing muscle and small-business, hands-on hustle.

When I was hired at LimeLife by Alcone, a L'OCCITANE Group brand, the full-time social media function was a team of one: me, reporting directly to the CEO and Founder, with just a part-timer under me before we expanded. As we grew, I became the sole person running influencer marketing, building the entire program from scratch.

In an 11-month stretch, that work generated $1.7M in earned media value across 8+ social channels, on a minimal working budget. Those results reflect work I built and ran largely on my own, which is a big part of why I felt confident venturing out to do this independently.

Before LimeLife, I spent two years as the sole in-house marketing coordinator for a Long Island interior design firm, managing social, email, branding, and live events day in and day out. That hands-on, local-business experience is exactly what small businesses and Main Streets need.

In January 2025, I founded Christopher Patrick Communications, Dare To Be. Since then I've brought that same strategic rigor to clients ranging from Fortune 500 businesses to small local boutiques, even signing my past employers on as clients. Whatever the account, you get me: hands-on in the strategy and the execution.

$1.7MEarned media value in 11 months
+87.4%EMV growth year over year
5.2MTotal reach
2.9MImpressions

Let's build something worth remembering.

Tell me what you're working on, I'd love to help you get seen.

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